C-radar – acquisition by SideTrade


July 2017

Avolta Partners, one of the most active M&A boutique in Europe in the Tech Industry, with more than 30 deals closed in 3 years, advised C-Radar, startup specialised in B2B predictive marketing, in its sale to Sidetrade.

About C-Radar

Launched in 2011, C-Radar is one of the fastest-growing technology companies in EMEA, recognised in the “Technology Fast 500 EMEA 2016”, winner of the World Innovation Competition (2014, 2015) and winner of the Data Innovation Award given by the European Data Forum in Luxembourg. C-Radar is also a partner of Inria in numerous research projects: XData (data crossing), WebSmatch (data matching) …

Its innovative technology has already attracted over 80 clients, including BNP Paribas, Allianz, BPI, BPCE Group, La Banque Postale, SoLocal Group, SNCF and DHL. C-Radarsolutions enable:

  • Automatically analyse and segment the installed client base on semantic criteria
  • Identify and quantify emerging market segments
  • Identify and classify priority leads by segment via similarity algorithms
  • Target prospects, competitors, suppliers or partners through Data Science

Predictive algorithms and C-Radar‘s Machine Learning technologies structure Open Data repositories (INPI, INSEE, Infogreffe, DILA, Ministry of Research, Companies House, Kruispuntbank van Ondermemingen, …) with terabytes of data crawled on more than 15 million corporate websites in Europe and the United States to consolidate a single B2B database. The marketing and sales departments, with more qualified prospects, improve their conversion rate and their understanding of the market.

About the transaction

A few months after the acquisition of BrightTarget and Iko System, specialising in predictive sales and marketing, Sidetrade strengthens its platform with the acquisition of C-Radar, to offer marketing and sales departments a unique solution for Business Intelligence.

In an increasingly competitive and moving environment, the understanding of their market segments becomes the main business problem. C-Radar addresses this need by providing companies with new insight into market segment trends while facilitating new customer acquisition. The merger with the Sidetrade Group allows this vision to be broadened in order to create the first player to democratise the use of Artificial Intelligence throughout the customer cycle.

 François Bancilhon, President of C-Radar

We were very impressed by C-radar Technology and team, and we believe that there are clear synergies between Sidetrade and C-Radar both on a technical and business standpoint. We were very happy to advise C-radar founders team and shareholers and to drive the productive discussions with Sidetrade management in order to make possible this unique acquisition opportunity.

Bruno Vanryb, Senior Partner at Avolta Partners